29 May
Online footwear retail has become extremely popular. However, there is still one issue that stays relevant: customers cannot try the product before making a purchase.
Therefore, buyers have to rely on static product image and descriptions provided by retailers. As a result, many customers remain unsure regarding shoes’ sizing, fit, and appearance. And this results in a very high rate of product returns, since nearly 20% of the online footwear sales are shipped back because of poor fitting.
That is where Virtual Footwear Try-On comes into play, giving customers an ability to preview the product before placing an order, and thus reducing returns.
What is Virtual Footwear Try-On?
Virtual Footwear Try-On allows customers to visualize how the products look on their feet before making a purchase.
Using a smartphone camera or desktop device, customers get a chance to see how the sneakers, sandals, heels, boots, and other types of shoes would look on their feet in real-time. Instead of imagining the shoes, customers are able to put them on and immediately assess whether to buy or not.
Here is what makes the experience possible:
- AI foot tracking
- Augmented Reality (AR)
- 3D visualization of shoes
- Motion correction algorithms
As a result, customers get a very realistic experience, similar to one that can be achieved when trying on the shoes in a store.
Why Do Footwear Brands Need Virtual Try-On?
Global footwear market has been estimated at half a trillion US dollar market value. At the same time, e-commerce industry continues to grow every year as more and more people tend to make online purchases.
However Product uncertainty becomes a big issue within the footwear market. Customers tend to think:
- Would these shoes be suitable for me?
- How will they look once I wear them?
- Am I making the right choice?
Due to this problem, customers may either stop the purchase mid-way, or return the purchased products later.
Virtual Footwear Try-On gives customers a chance to preview the product before deciding whether to proceed or not.
That is why brands can benefit from Virtual Try-On due to:
- Increased purchase confidence
- Greater customer engagement
- Reduced number of avoidable product returns
Advantages of Virtual Footwear Try-On
Improved Customer Confidence
Customers can now preview the footwear products directly on their feet, getting a better idea on whether the product is worth purchasing. Instead of solely assessing the static image, customers can now preview the shoes.
Reduced Number of Product Returns
Product returns cost the brand dearly, especially for online retailers. In the case of virtual try-on, the customer becomes more informed before placing an order, resulting in improved overall satisfaction and lower return rates.
Customer Engagement
Interactivity captures attention, which leads to spending more time analyzing the products and being engaged in making purchasing decisions.
Who Can Use Virtual Try-On for Footwear Products?
A lot of brands dealing with footwear can highly benefit from using Virtual Try-On feature.
Virtual Try-On is suitable for:
- Footwear brands
- Sneaker retailers
- Luxury footwear brands
- Fashion marketplaces
- Direct-to-consumer (D2C) footwear retailers
- Sport performance footwear brands
Camweara Virtual Try-On Setup Guide
It is quite easy to integrate Virtual Footwear Try-On with Camweara.
Step 1: Go to the Camweara Dashboard
Login to the Camweara dashboard and go to the Upload tab.
Step 2: Click Accessories → Shoes
Choose the accessory category, that is, Shoes.
Step 3: Add a 2D Product Photo
Select Add Image to add the 2D picture of the product, which will act as the representation of the product.
Step 4: Add a 3D Model
After that, click on Choose File to add a 3D shoe model, which would serve as the visual model of the product.
There are various software programs for creating 3D shoe models, such as Meshy.ai and Tripo3d.ai platforms.
Step 5: Save and Try On the Product
Now, you can proceed to save and launch the newly created product.
Simply click the image to start virtual visualization on the product page.
Shopping for shoes should not be a guessing game anymore.
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