02 Jan
The fashion landscape is undergoing a dramatic transformation powered by virtual try-on (VTO) technologies. From watches to eyewear and jewelry, brands are adopting immersive tools that let customers try products virtually — boosting engagement, increasing conversions, and reducing returns.
In 2026, virtual try-on isn’t just “nice to have” — it’s a must-have digital experience for modern shoppers. Below, we explore the brands leading the charge and how they’re innovating with virtual try-on, including top clients leveraging this tech to improve their customer journeys.
Top Brands Leading with Virtual Try-On
- Seiko Phillippines
Seiko Philippines has elevated online watch shopping with virtual try-on, allowing customers to see how a watch looks on their wrist before buying. This immersive experience helps shoppers choose the right style and size with confidence.
2. Demessy Watches
Demessy Watches combines elegant design with modern AR technology, offering realistic wrist-based virtual try-on that enhances engagement and reduces hesitation for premium purchases.
3. Forkeyewear
Forkeyewear enables customers to virtually try on glasses in real time using face tracking. Shoppers can compare styles instantly, leading to better fit decisions and higher conversion rates.
4. FeelGoodContacts
With virtual try-on for contact lenses, FeelGoodContacts allows users to visualize lens appearance, making online eye care shopping more intuitive and trustworthy.
5. SaltfineJewelry
SaltfineJewelry uses AR try-on for rings, necklaces, and bracelets, helping customers see true scale, fit, and sparkle — key factors in jewelry purchase decisions.
6. Rokid Glasses
Rokid Glasses leverages advanced 3D face tracking to deliver accurate and seamless eyewear virtual try-on experiences across devices.
7. Finks Jeweler
Finks Jeweler brings fine jewelry shopping online with realistic AR try-on, helping customers preview luxury pieces before committing.
How Virtual Try-On Solutions Are Transforming the Shopping Experience
Virtual try-on solutions are reshaping how we shop. They bring a new level of convenience and personalization.
The transformation includes:
- Reduced return rates due to better fit accuracy
- Personalized recommendations enhancing customer satisfaction
- Seamless online shopping reducing the need for physical store visits
These innovations lead to smarter, more engaging shopping experiences. Brands and consumers both benefit greatly.
Why these brands chose Camweara:
Across watches, eyewear, jewelry, these brands chose Camweara for one common reason — accuracy at scale. Camweara’s virtual try-on technology delivers realistic fit, true-to-size rendering, and seamless performance across devices, helping shoppers make confident purchase decisions.
The Future of Fashion Technology and Digital Wardrobe The future of fashion lies in the realm of digital innovation.
Virtual try-ons and digital wardrobes offer countless possibilities for brands and consumers. These advancements will continue to influence fashion. They pave the way for more sustainable practices and global connectivity in the fashion industry.
Conclusion: Embracing the Next Era of Fashion Virtual Try On
Virtual try-on technology represents a significant leap forward in fashion retail. It brings convenience, personalization, and efficiency to online shopping. As brands continue to innovate, consumers stand to benefit immensely. Embracing these advancements will redefine the way we explore and purchase fashion.
Related Post
Camweara is a next gen AR & AI Virtual Try On plugin for e-commerce stores, helps customers to try jewelry, eyewear, clothes before purchase. Thereby, saving billions of dollars and billions of customers time!
