What is Customer Acquisition Cost (CAC) and  How to reduce it?

Customer acquisition cost (CAC) is the total cost of acquiring a new customer. It can be calculated by dividing the total cost of sales and marketing by the number of new customers acquired. A lower CAC is better, as it means that you are spending less money to acquire each new customer.


Here are 3 points that can help retailers to lower their CAC, such as:

  • Focusing on their target customer: By understanding their ideal customer, retailers can tailor their marketing efforts to reach the right people. This can help to reduce wasted spending and improve the return on investment (ROI) of their marketing campaigns.
  • Retaining existing customers: It is often cheaper to retain existing customers than to acquire new ones. Retailers can focus on retaining existing customers by providing excellent customer service, offering loyalty programs, and making it easy for customers to do business with them.
  • Trying new marketing tactics: There are a number of new marketing tactics that retailers can try to reach new customers. These tactics can include social media marketing, influencer marketing, and content marketing.

How Camweara Can Help in Reducing CAC

Reducing CAC and increasing customer lifetime value is every business owner’s dream. To make it a reality, investing in the right tools is key. Enter Camweara, a virtual try-on solution embraced by numerous businesses globally. It’s the go-to tool for enhancing customer connections and making every marketing dollar go further.

Camweara virtual try-on tech is a game-changer for online retailers as It lets customers virtually try on products, reducing returns and boosting satisfaction. This immersive experience increases the user engagement, helping businesses acquire more customers without increasing marketing costs.

It heightens product satisfaction, increasing the likelihood of customer conversion and improving the overall conversion rate. This, in turn, allows businesses to expand their customer base without increasing their marketing budget, effectively reducing the Customer Acquisition Cost (CAC)


Camweara VTO is a valuable tool that can help retailers to lower their CAC, increase sales, and improve customer satisfaction. This immersive experience not only improves conversion rates but also enables businesses to expand their customer base without the need for a larger marketing budget, ultimately optimising the cost-effectiveness of customer acquisition in the online retail landscape. Click here to get in touch with us. 

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Camweara is an AR Virtual Try On software helping people to try jewelry, eyewear, hats & many other categories before purchase. Thereby, saving billions of dollars and billions of customers time!

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