Types of Virtual Try On Experiences Transforming Online Shopping

Virtual try-on apps are changing how we shop for fashion products. They use augmented reality to let users see how items look on them before buying. This technology is making online shopping more interactive and personal.

These apps are especially popular in the fashion and beauty industries. They help users experiment with different styles and colors without any commitment. From trying on clothes to testing nail polish shades, the possibilities are endless.

Virtual try-on apps are not just convenient; they also reduce the need for physical samples. This makes them an eco-friendly option. As technology advances, these apps are becoming more realistic and accessible to everyone.

What Is a Virtual Try On App?

A virtual try-on app allows users to visualize products on themselves through digital simulations. By using augmented reality, these apps create realistic experiences for users within their own space. They make shopping not only convenient but also highly personalized.

These applications have become vital in the fashion and beauty sectors. They grant shoppers the ability to try items from the comfort of their homes. It’s like having a digital fitting room available anywhere you go.

Some common features of virtual try-on apps include:

• Augmented reality overlays
• Real-time visualization
• Customizable options

Imagine trying on sunglasses or checking earrings size without any physical product. 

1. Jewelry Virtual Try-On

Jewelry virtual try-on enables customers to see rings, earrings, necklaces, bracelets, and pendants on their own image or live camera feed.

• Common formats: Rings, earrings, necklaces, bangles

• Technology used: AI face/hand detection, 2D overlays, and 3D rendering

• Benefits: Accurate sizing perception, improved engagement, higher conversion

• Assets required: Product images in front view in PNG/JPG/WEBP or 3D files in GLB format and length for earrings and pendants.

Advanced jewelry try-on platforms support 3D jewelry visualization, allowing realistic reflections, depth, and movement—especially important for fine jewelry and bespoke designs.

2. Eyewear Virtual Try-On

Eyewear virtual try-on lets users try glasses or sunglasses virtually using face landmarks.

• Common formats: Optical frames, sunglasses

• Technology used: Face mesh tracking, 3D frame fitting

• Benefits: Helps customers choose the right fit, reduces return rates

• Assets required: Product images in front and side view in PNG/JPG/WEBP or 3D files in GLB format.

Eyewear VTO often uses 3D models mapped onto facial geometry, ensuring accurate alignment even with head movement.

3. Watch Virtual Try-On

Watch virtual try-on allows customers to preview watches on their wrist in real time.

• Common formats: Luxury watches, smartwatches, fashion watches

• Technology used: Hand tracking, wrist detection, 3D watch models

• Benefits: Realistic scale, better style matching

• Assets required: Product images in front view in PNG/JPG/WEBP or 3D files in GLB format.

4. Clothing Virtual Try-On

Clothing virtual try-on is one of the most advanced and impactful applications of VTO.

• Common formats: Tops, dresses, jackets, ethnic wear

• Technology used: Body detection, pose estimation, AI garment draping

• Benefits: Size confidence, fewer returns, better shopping experience

• Assets required: Product images in front view in PNG/JPG/WEBP or 3D files in GLB format.

Clothing try-on can be 2D (image-based overlays) or 3D (full-body avatars with physics-based cloth simulation) depending on accuracy and performance needs.

5. Hat & Headwear Virtual Try-On

Hat virtual try-on allows users to see caps, hats, helmets, or head accessories on their head.

• Technology used: Head tracking, face landmarks

• Benefits: Ensures correct scale and positioning

• Assets required: Product images in front view in PNG/JPG/WEBP or 3D files in GLB format.

Both 2D and lightweight 3D models are commonly used for headwear try-on.

6. Nail Polish Virtual Try-On

Nail polish virtual try-on lets users visualize different shades on their own hands.

• Technology used: Hand segmentation, nail detection

• Benefits: Shade accuracy, faster purchase decisions

• Assets required: Product images in front view in PNG/JPG/WEBP

Top Features to Look for in a Virtual Try On App

Firstly, accuracy in augmented reality (AR) is crucial. A precise AR feature ensures that visualizations are realistic. This leads to better decision-making for users.

User interface simplicity is another important aspect. Easy navigation ensures that users spend more time exploring rather than figuring out how the app works.

Consider these top features:

• High-accuracy augmented reality
• Intuitive and clean design
• Wide selection of products and styles
• Easy integration with platforms like Shopify
• Real-time try-on capabilities