06 Oct
3 Ways Pandemic is Driving E-Commerce
For the last 10 years, e-commerce has been increasing worldwide by approximately 20 percent each year. Retail platforms globally experienced a six percent increase in traffic between January and March alone.
In the early 2000s, the SARS outbreak made e-commerce platforms such as Alibaba and JD.com household names and neither platform has since forfeited their winning positions.
Seeing such astonishing results from Camweara on clients all over the world, here’s why we brief ideas to get excellent Value for Money from AR based Virtual tryons.
1. Omnichannel models build resiliency
Throw an unforeseen pandemic into the equation, when retailers that rely on in-store sales can no longer sell their goods, and suddenly it seems inevitable that some retailers will disappear.
Throw an unforeseen pandemic into the equation, when retailers that rely on in-store sales can no longer sell their goods, and suddenly it seems inevitable that some retailers will disappear.
2. Cloud shipping technology creates agility.
Any retailer pivoting to an omnichannel model that includes e-commerce needs to minimize order fulfillment costs. Shipping products to consumers is expensive, particularly in the last mile, and post-pandemic, decreasing net landed cost of goods will be critical. This means retailers will have to examine their parcel shipping operations and optimize strategies for better cost control.
When supply chain disruptions occur or customer preferences change, retailers have the flexibility to execute any number of shipping scenarios:
- Buy online, pick-up in store (BOPIS).
- In-store purchase, home delivery.
- Buy online, return in store.
- Same-day/on-demand delivery.
Covid-19 boosts buy online, pick up in store. During the Covid-19 outbreak, retailers such as Abt Electronics, Best Buy, GameStop and Lowes have leaned heavily on BOPIS, offering curbside pick-up to adhere to social distancing recommendations. In addition, many retailers have partnered with carriers to widen their pick-up location footprint.
3. Virtual try-ons are replacing fitting rooms during the pandemic.
Stores are reopening but being reoriented to avoid interaction: Fitting rooms are taped off, sample counters are closed and product testers have been put away.
That’s set off a scramble to re-create an integral part of the shopping experience, allowing people to virtually “try on” jewelry, watches, cosmetics, eyeglasses on their smartphones and computers. If consumers are presented with an authentic representation of themselves, analysts say, they are more likely to buy and less likely to make a return.
Adoption of virtual try-ons intensified after the novel coronavirus led to stay-at-home orders.
How are you thinking about virtual try-on? ModakaTech is a leading virtual tryon company, driving growth within fashion, luxury and retail.
Pandemics may fade, but e-commerce will remain.
The current situation will have lasting effects, one of which could be a persistent increase in e-commerce with many consumers hesitant to return to shopping in-store. Retailers can win in the long-term by looking at e-commerce as a key sales channel and identifying how they can make omnichannel order fulfillment better.
Camweara is an AR Virtual Try On software helping people to try jewelry, eyewear, hats & many other categories before purchase. Thereby, saving billions of dollars and billions of customers time!
