Lucyd eyewear based in USA, embarked on a journey to redefine the online shopping experience for its customers. With a focus on augmenting conversion rates and fostering deeper customer engagement, Lucyd was looking to reduce product returns and increase the conversion rate.
Lucyd’s response to this challenge involved a strategic collaboration with Camweara to integrate their Virtual Try-On technology. By enabling customers to virtually try on smart eyewear before purchasing, Lucyd sought to bridge the gap between the online and in-store shopping experiences.